NewtonX – Verified B2B Market Research & Expert Insights

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1,200+ reviews

Get answers to your toughest B2B

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NewtonX connects you with 100% ID‑verified B2B decision‑makers, turning complex questions into confident, decision-ready action.

100%

ID‑verified sample guaranteed

97%

of client requests are fully feasible

140+

Industries covered

Industries

covered

Industries covered

+1k

Trusted by Fortune 500 companies,

and category leaders worldwide.

Trusted by leading enterprises and consultancies

Questions we’ve helped the world’s leading companies answer

Advertising & Marketing

Technology

Financial Services

Life Sciences

Human Resources

Manufacturing

Investing

Management Consulting

Do parent‑brand halos distort B2B brand readouts?

In a NewtonX experiment, adding a big‑tech parent name to a BI brand increased attribute ratings by 19–33% vs. the BI brand alone—so blinding is essential to keep results decision‑ready.

Will higher‑integrity samples change creative/message outcomes?

Do we have enterprise‑scale norms for benchmarking?

How are marketers actually using GenAI now?

Impact: Enabled CMO teams to reallocate spend and sharpen creative toward territories proven to lift consideration among enterprise buyers.

Advertising and Marketing

Do parent‑brand halos distort B2B brand readouts?

In a NewtonX experiment, adding a big‑tech parent name to a BI brand increased attribute ratings by 19–33% vs. the BI brand alone—so blinding is essential to keep results decision‑ready.

Will higher‑integrity samples change creative/message outcomes?

Do we have enterprise‑scale norms for benchmarking?

How are marketers actually using GenAI now?

Impact: Enabled CMO teams to reallocate spend and sharpen creative toward territories proven to lift consideration among enterprise buyers.

Advertising &

Marketing

Technology

Financial

Services

Life

Sciences

Human

Resources

Manufacturing

Investing

Management

Consulting

Do parent‑brand halos distort B2B brand readouts?

In a NewtonX experiment, adding a big‑tech parent name to a BI brand increased attribute ratings by 19–33% vs. the BI brand alone—so blinding is essential to keep results decision‑ready.

Will higher‑integrity samples change creative/message outcomes?

Do we have enterprise‑scale norms for benchmarking?

How are marketers actually using GenAI now?

Impact: Enabled CMO teams to reallocate spend and sharpen creative toward territories proven to lift consideration among enterprise buyers.

What You Get When You Ask NewtonX a Question

Every project follows a proven formula—so every answer is accurate, fast, and decision‑ready

What Happens Behind Every NewtonX Study

Recruiting verified professionals matched to your exact brief
Cross-checking every respondent via LinkedIn & revelant data
Confirming project feasibility and audience reach within 24 hours
Fielding studies with live quality monitoring and fraud detection
Rejecting unverified or duplicate responses automatically
Delivering defensible data with transparent sourcing
Producing executive-ready dashboards and summary reports
Auditing every study for accuracy, speed, and consistency

What Happens Behind Every NewtonX Study

Recruiting verified professionals matched to your exact brief
Cross-checking every respondent via LinkedIn & revelant data
Confirming project feasibility and audience reach within 24 hours
Fielding studies with live quality monitoring and fraud detection
Rejecting unverified or duplicate responses automatically
Delivering defensible data with transparent sourcing
Producing executive-ready dashboards and summary reports
Auditing every study for accuracy, speed, and consistency

Verified respondents

We custom‑recruit to spec & 100% ID‑verify every respondent before fielding ensuring genuine, role accurate professionals participate.

Speed and efficiency

From brief to insights in days or weeks (scope‑dependent), with feasibility and approach often confirmed within one business day.

Decision‑ready data

Transparent sourcing and documented methods deliver insights you can stand behind in any boardroom, report, or GTM plan.

Quality controls

AI‑moderated research and expert review protect data integrity at every step—preserving signal for confident decisions.

What Happens Behind Every NewtonX Study

Recruiting verified professionals matched to your exact brief
Cross-checking every respondent via LinkedIn & revelant data
Confirming project feasibility and audience reach within 24 hours
Fielding studies with live quality monitoring and fraud detection
Rejecting unverified or duplicate responses automatically
Delivering defensible data with transparent sourcing
Producing executive-ready dashboards and summary reports
Auditing every study for accuracy, speed, and consistency

Verified respondents

We custom‑recruit to spec & 100% ID‑verify every respondent before fielding ensuring genuine, role accurate professionals participate.

Speed and efficiency

From brief to insights in days or weeks (scope‑dependent), with feasibility and approach often confirmed within one business day.

Decision‑ready data

Transparent sourcing and documented methods deliver insights you can stand behind in any boardroom, report, or GTM plan.

Quality controls

AI‑moderated research and expert review protect data integrity at every step—preserving signal for confident decisions.

Getting started is simple

Getting started with NewtonX is simple. Submit your question, and we’ll confirm feasibility, source verified professionals, and deliver defensible insights, all within days, not weeks.

01.

Submit Your Question

Share who you need to reach, what you need to know, and why it matters.

01.

Submit Your Question

Share who you need to reach, what you need to know, and why it matters.

01.

Submit Your Question

Share who you need to reach, what you need to know, and why it matters.

03.

Collection & Delivery

We recruit, verify, and field your study—then deliver decision‑ready insights and optional Hub dashboards you can act on immediately.

03.

Collection & Delivery

We recruit, verify, and field your study—then deliver decision‑ready insights and optional Hub dashboards you can act on immediately.

03.

Collection & Delivery

We recruit, verify, and field your study—then deliver decision‑ready insights and optional Hub dashboards you can act on immediately.

02.

Feasibility & Approach

We confirm audience availability, outline the best method, and provide cost/timeline clarity—often within one business day.

02.

Feasibility & Approach

We confirm audience availability, outline the best method, and provide cost/timeline clarity—often within one business day.

02.

Feasibility & Approach

We confirm audience availability, outline the best method, and provide cost/timeline clarity—often within one business day.

Retail

Technology

Google Cloud

of retail decision‑makers felt urgency to adopt GenAI; 72% were ready to deploy within a year—evidence used to shape launch narratives and roadmap emphasis.

IT and business decision‑makers at 500+ employee retailers in the US (N=274) and UK (N=104).

To inform NRF and GenAI product messaging, Google Cloud partnered with NewtonX to quantify retailers’ readiness and priorities for GenAI across the US and UK.

Retail

Technology

Google Cloud

of retail decision‑makers felt urgency to adopt GenAI; 72% were ready to deploy within a year—evidence used to shape launch narratives and roadmap emphasis.

IT and business decision‑makers at 500+ employee retailers in the US (N=274) and UK (N=104).

To inform NRF and GenAI product messaging, Google Cloud partnered with NewtonX to quantify retailers’ readiness and priorities for GenAI across the US and UK.

Retail

Technology

Google Cloud

of retail decision‑makers felt urgency to adopt GenAI; 72% were ready to deploy within a year—evidence used to shape launch narratives and roadmap emphasis.

IT and business decision‑makers at 500+ employee retailers in the US (N=274) and UK (N=104).

To inform NRF and GenAI product messaging, Google Cloud partnered with NewtonX to quantify retailers’ readiness and priorities for GenAI across the US and UK.

Financial Services

FinTech

Airwallex

senior leaders (Director to C‑suite) across SaaS and eCommerce on four continents—covering finance, product, and technology decision‑makers building embedded finance.

of leaders said embedded finance is essential to remain competitive—guiding partner strategy and build‑vs‑buy decisions.

“We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth.”

Financial Services

FinTech

Airwallex

senior leaders (Director to C‑suite) across SaaS and eCommerce on four continents—covering finance, product, and technology decision‑makers building embedded finance.

of leaders said embedded finance is essential to remain competitive—guiding partner strategy and build‑vs‑buy decisions.

“We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth.”

Financial Services

FinTech

Airwallex

senior leaders (Director to C‑suite) across SaaS and eCommerce on four continents—covering finance, product, and technology decision‑makers building embedded finance.

of leaders said embedded finance is essential to remain competitive—guiding partner strategy and build‑vs‑buy decisions.

“We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth.”

Advertising

Marketing

EssenceMediacom

senior B2B marketing leaders (CMOs/VPs/Dept Heads) across North America, EMEA, and APAC—establishing an evidence‑based view of the modern CMO’s priorities.

Findings debuted at IAA B2B Summit, WPP B2B Summit, and Advertising Week, with coverage in Ad Age and The Drum—elevating the narrative with tier‑one industry platforms.

“Partnering with NewtonX to produce the agency’s first‑ever B2B marketing report positioned us to lead the conversation at a critical point in B2B marketing.”

Advertising

Marketing

EssenceMediacom

senior B2B marketing leaders (CMOs/VPs/Dept Heads) across North America, EMEA, and APAC—establishing an evidence‑based view of the modern CMO’s priorities.

Findings debuted at IAA B2B Summit, WPP B2B Summit, and Advertising Week, with coverage in Ad Age and The Drum—elevating the narrative with tier‑one industry platforms.

“Partnering with NewtonX to produce the agency’s first‑ever B2B marketing report positioned us to lead the conversation at a critical point in B2B marketing.”

Advertising

Marketing

EssenceMediacom

senior B2B marketing leaders (CMOs/VPs/Dept Heads) across North America, EMEA, and APAC—establishing an evidence‑based view of the modern CMO’s priorities.

Findings debuted at IAA B2B Summit, WPP B2B Summit, and Advertising Week, with coverage in Ad Age and The Drum—elevating the narrative with tier‑one industry platforms.

“Partnering with NewtonX to produce the agency’s first‑ever B2B marketing report positioned us to lead the conversation at a critical point in B2B marketing.”

Frequently Asked Questions

How does NewtonX verify respondents?

We custom recruit and 100% ID‑verify respondents via LinkedIn SSO or corporate email; each receives a unique link tied to a respondent ID for validation and follow‑ups.